The Billboard Latin Music Awards 2025 was more than a music show. Broadcast live on Telemundo on October 23, the three-hour event dominated television ratings and set new digital records. The night confirmed the global reach and influence of Latin music.
Record-Breaking Ratings Across the U.S.
Telemundo’s coverage ranked as the No. 1 entertainment show in prime time among adults 18-49, according to Nielsen. The broadcast drew 1.7 million viewers, making it the highest-rated Billboard Latin Music Awards since 2019. It also became the top Spanish-language awards show of the year in its key demographic. In major markets like Los Angeles, New York, Miami, Phoenix, Orlando, and Philadelphia, the show ranked No. 1 regardless of language.
The performances kept fans talking. Daddy Yankee, Grupo Frontera, Emilia, Carlos Vives, Xavi, Wisin, Arthur Hanlon, Netón Vega, and Óscar Maydon all took the stage. Special honors went to some of the industry’s biggest names. Bad Bunny received the Top Latin Artist of the 21st Century Award and also won 11 trophies. Elvis Crespo entered the Billboard Hall of Fame, Laura Pausini earned the Icon Award, and Peso Pluma claimed the first Billboard Vanguard Award. Karol G followed with six wins, while Fuerza Regida collected five. Peso Pluma, Netón Vega, and Óscar Maydon also scored multiple awards.
Digital Engagement Soars to New Heights
The digital impact was just as impressive. Fans generated 159.5 million video views across Telemundo.com, the Telemundo App, Peacock, and social platforms. That number marked a 50% jump from 2024. Social actions soared to 12.5 million, a 229% increase year over year. Platforms like Facebook, Instagram, YouTube, and TikTok amplified the event’s reach far beyond television.
The Billboard Latin Music Awards 2025 delivered more than trophies and performances. It showed the unstoppable momentum of Latin music and its ability to unite fans across screens and borders. With record-breaking ratings and massive online engagement, the event cemented its place as the premier celebration of Latin artists worldwide.
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